Every now & then I like to delve in to the inner realms of the Independent Brands and showcase them here on my blog. Last time I interviewed Cara of Cupcake Couture which you can read about here! This time I’m chatting with Athena who owns & runs business, Karmisa. A new, upcoming jewellery brand that has all your go-to statement pieces. With Christmas coming up I thought it was an opportune time to have a chat with Athena…
So, tell us a little bit about the brand Karmisa?
Karmisa is an online jewellery boutique. We specialise in big, luxurious statement pieces. Our jewellery is handpicked and reflects the Karmisa customer, confident and glamorous.
And who is the brain child behind this gorgeous brand?
I’m Athena, I’m from Ireland and living in Dublin. I turned my fashion and jewellery obsession into a career and launched Karmisa in Spring, 2014.
What is your favourite piece of the Karmisa Collection & why?
I have a few favourites depending on what kind of outfit I feel like wearing, sometimes boho, girlie or more edgy. Although my ‘go to’ piece would have to be the gothic rose statement necklace as it toughens up a girlie outfit. It also doubles up as a headpiece as seen on our brand ambassador Stephanie.
What inspires you on a day to day basis to create this unique set of jewellery?
What inspires me when selecting jewellery for Karmisa depends on several things. Seasonal colours and trends but mainly what the Karmisa customer would wear and what I cannot wait to arrive in Karmisa HQ. You have no idea how ridiculously excited I get about jewellery arriving!
So aside from Karmisa, where else do you shop for all your accessory needs?
I don’t have any particular ‘go to’ shop. I find jewellery is an afterthought in a lot of stores and this is mainly why I launched Karmisa, apart from my love of sparkly things! I find a lot of pieces when I’m travelling. I love small independent stores and online stores too, which I usually find through Pinterest, Instagram and Twitter.
Finally, If you could pick 3 things what would you take on a desert Island?
It would have to be my laptop, a Wi-Fi connection and chocolate. Loads of chocolate!
You can follow Karmisa on Twitter & one their website!
Rebecca xxx
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